By Dianne Sundstrom
After years of working in her family’s Los Angeles beauty supply and clothing stores, Brittaneis (Brii) Noel decided to branch out on her own. She felt her practical experience as well as her education in business at Pierce College gave her a good foundation for building a successful business.
Brii signed a lease in November 2020 and, after some pandemic related delays, officially opened her business in March, 2021. She believes that “beauty is infinite” and that we all have “internal beauty and need a safe door through which to realize that beauty.” Walking through the door to her shop opens up a wide array of products to “make people feel beautiful.”
The store provides wigs, hair extensions and clip-ins, hair and skin products, and makeup. Boutique clothing, purses, jewelry, and other accessories are also on display. Like Long Beach itself, Brii provides products that “reach a diverse clientele with diverse needs.” Of note, is that the store also offers discounts to cancer/chemotherapy patients and, when able, has plans to donate a percent of profits to the cancer community.
Brii lives in downtown Long Beach and in her free time likes to travel, hang with friends, and explore different cultures. Drop in to meet Brii, explore her products, and support another entrepreneur who is bringing diversity to our community!
Infinite Beauty Supply is located at 4028 7th Street and is open Tuesday through Saturday from 11 am to 5 pm. For more information visit www.yourinfinitebeauty.com. You can also find the store on Facebook and Instagram.